Reliance is an Indian conglomerate holding company. The second-largest publicly traded company by market capitalization and the second largest company as measured by revenue in India.
Reliance - The Story of its Evolution Projected in Custom Built Stand
Reliance Exhibition Stand
Challenge Accepted
- Reliance was expecting a ‘larger than life’ concept which would leave a deep impact on visitors
- There should be respective importance given to the different divisions in terms of visibility of its branding
- At no given point, the brand value and guidelines of Reliance should be compromised
Engaged
- Right from the initial stage, Insta’s approach towards the project was very innovative and grand
- Insta created a concept with ‘Ripple Theme’ as Reliance touches lives of everyone directly or indirectly
- Given the necessary importance to all the divisions and a special importance to the founder ‘Dhirubhai Ambani’ and CEO ‘Mukesh Ambani’, Insta assured it checked every aspect of the company
- By using the right product combination, such as LuminyTM, CreeyaTM in Custom Built Exhibition Stand, Insta successfully created the entire pavilion flawlessly
Scale
- Insta created an extravagant Custom Built exhibition Stand in an area of 2232m2
Result
- Insta became successful in concept creation and execution in prescribed time with high attention to details
- The impression and attention of the ‘larger than life’ concept for Reliance was well noted and appreciate
