GE Healthcare – Branding on Site
GE Healthcare provides transformational medical technologies and services to meet the demand for increased access, enhanced quality and more affordable healthcare around the world
CHALLENGE ACCEPTED:
- GE Healthcare’s brand image was not consistent across India, so they wanted a solution which could brand them in a standard way
- They were looking out for such a service which would minimize their stress of multiple vendor management by maintaining one point of contact for multiple exhibitions pan India
- They wanted to invest once, for multiple shows to gain higher ROI of the show
ENGAGED:
-
Insta suggested with Portable and Modular Solution in AirliteTM and CreeyaTM for their diversified demand
-
Insta maintained single point of contact throughout the executions in the exhibitions and still maintains so, for future exhibitions
- The combination of products which Insta suggested, proved to be high in utility and quality
- The product’s characteristic included multiple usages without compromising on its quality
SCALE:
- GE Healthcare is planning to conduct around 20-30 exhibitions pan India
RESULT:
- GE Healthcare’s brand image was standard across India
- Portable and durable solution provided, resulting in quick setup time
- Insta maintained single point of contact resulting hassle free communication