Mom & Me is the flagship baby care brand of Mahindra Retail Pvt Ltd. They are currently expanding across most major cities and towns in India; they have already crossed 100 stores pan India and many more to follow.
CHALLENGE ACCEPTED:
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Mom & Me were asking for customized portable solution for branding their different products to enhance their brand image
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Display area for products were essential
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Reuse of the solution for different activities and within short span of time
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Expected hassle free vendor management for multiple marketing activities
ENGAGED:
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Insta presented multiple design options for them to reuse it for different activities
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Insta was successful in providing customized solution that was portable as per their requirements
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Maintained single point of contact for all of the activation activities, resulting in a hassle free communication and environment
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The solution proved to be an overall package of portable, reusable and a high quality kit
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Due to Insta’s presence in multiple cities, the I&D was done with ease and swift
SCALE:
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Mom & Me has bought multiple HighlineTM kits with which it has done 3 activation so far
RESULT:
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Main issue of wastage of time, money and resources was reduced drastically
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Mom & Me were very happy with the designs and graphics used in it
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The biggest problem for them of different space design for multiple marketing activities were solved
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Mom & Me even refereed Insta to other companies within its circle
