P&G; India– – Creates Deep Impact in Indian Metros

CHALLENGE ACCEPTED:

• Portable, reusable and mobile kit for multi-city activation
• Flexible in design to accustom to different available experiential spaces
• Generate awareness through brand communication
• Do-It-Yourself kit that enabled field staff to set up the kit themselves

ENGAGED:

• Insta created attractive and functional designs using Expo Prestige^TM
• The portable and modular nature of Expo Prestige^TM helped in easy mobility and reduced transportation costs
• The graphics printed adhered to the brand guidelines of P&G India
• In-house printing set up ensures consistent brand communication across locations
• Insta trained the field staff for installation and dismantling of the activation kit

SCALE:

• Insta accorded P&G India with Expo Prestige^TM for corporate activation across metros

RESULT:

• Successful corporate activation at Pan India locations
• Top-notch branding generated greater awareness