Reliance - The Story of its Evolution Projected in Custom Built Stand

Reliance is an Indian conglomerate holding company. The second-largest publicly traded company by market capitalization and the second largest company as measured by revenue in India.

Reliance Exhibition Stand

Challenge Accepted
  • Reliance was expecting a ‘larger than life’ concept which would leave a deep impact on visitors
  • There should be respective importance given to the different divisions in terms of visibility of its branding
  • At no given point, the brand value and guidelines of Reliance should be compromised
  • Right from the initial stage, Insta’s approach towards the project was very innovative and grand
  • Insta created a concept with ‘Ripple Theme’ as Reliance touches lives of everyone directly or indirectly
  • Given the necessary importance to all the divisions and a special importance to the founder ‘Dhirubhai Ambani’ and CEO ‘Mukesh Ambani’, Insta assured it checked every aspect of the company
  • By using the right product combination, such as LuminyTM, CreeyaTM in Custom Built Exhibition Stand, Insta successfully created the entire pavilion flawlessly
  • Insta created an extravagant Custom Built exhibition Stand in an area of 2232m2
  • Insta became successful in concept creation and execution in prescribed time with high attention to details
  • The impression and attention of the ‘larger than life’ concept for Reliance was well noted and appreciate

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