Sandvik – Reaching to the End Users with Outdoor Activation Booth
Sandvik Coromant is a Swedish company that supplies cutting tools and services to the metal cutting industry, headquartered in Sandviken, Sweden and is represented in more than 130 countries with some 8,000 employees worldwide.
CHALLENGE ACCEPTED:
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Sandvik wanted to reach out to the end users, interms of marketing
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They also wanted multiple products to be displayed
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Despite the add-ons, the solution should be portable, modular and reusable
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They expected the tents should with stand all weather conditions
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They were very particular about corporate branding as per Sandvik brand guidelines which could engage visitors with information
ENGAGED:
- To make sure in reaching end users, Insta proposed EuroplusTM for the oudoor marketing activities as well as indoor
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Multiple flat pack counters was placed within tent to display the products
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The solution provided by Insta was of high quality which enabled Sandvik to maintain their brand image
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Due to the portable nature of the tent, I&D and logistics were done with ease and reduced cost
SCALE:
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Sandvik Coromant has successfully done 15 shows so far with Insta’s solution
RESULT:
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Sandvik Coromant was satisfied with overall solution
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The reusable nature of the product, minimized the cost of marketing for them
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Being able to promote their brand right to the end users, resulted in a overall success in this corporate activation
