Sandvik Outdoor Activation Booth

Sandvik– – Reaching to the End Users with Outdoor Activation Booth

Sandvik Coromant is a Swedish company that supplies cutting tools and services to the metal cutting industry, headquartered in Sandviken, Sweden and is represented in more than 130 countries with some 8,000 employees worldwide.


  • Sandvik wanted to reach out to the end users, interms of marketing
  • They also wanted multiple products to be displayed
  • Despite the add-ons, the solution should be portable, modular and reusable
  • They expected the tents should with stand all weather conditions
  • They were very particular about corporate branding as per Sandvik brand guidelines which could engage visitors with information
Sandvik Outdoor Activation
Sandvik Outdoor Booth


  • To make sure in reaching end users, Insta proposed EuroplusTM for the oudoor marketing activities as well as indoor
  • Multiple flat pack counters was placed within tent to display the products
  • The solution provided by Insta was of high quality which enabled Sandvik to maintain their brand image
  • Due to the portable nature of the tent, I&D and logistics were done with ease and reduced cost


  • Sandvik Coromant has successfully done 15 shows so far with Insta’s solution


  • Sandvik Coromant was satisfied with overall solution
  • The reusable nature of the product, minimized the cost of marketing for them
  • Being able to promote their brand right to the end users, resulted in a overall success in this corporate activation