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In Focus

OIS-AT wins ‘Best Exhibitor’ Award at India International Security Expo 2014

India International Security Expo saw its 17th edition in Delhi. The annual show is India’s largest expo for safety and security equipments and solutions. High profile attendees are influencers in Aviation, Cyber, Police Force, BSF and more.

OIS-AT participated at India International Security Expo 2014 to display their cutting edge technology for Homeland Security, Aviation Security, Defence, Industrial Security and more. Their exhibition stall emerged victorious in the bare space category, winning ‘Best Exhibitor (Gold) for Design and Built’.

Insta Exhibitions designed and executed the 156 sq.m custom stall for OIS-AT at India International Security Expo. Focus was on display of their new product ‘Unmanned Aerial Vehicle’. A scenario wall was created for their homeland security solutions along with an Experience Zone to showcase OIS-AT capabilities for Hovercraft.

Insta built the custom exhibition stand from ground up. Product display units were manufactured at our in-house plant. An experienced project manager was assigned and end-to-end project management service was ensured by Insta for the 4 day event.

 Pragati Maidan, Delhi – 25th to 28th September 2014

 Great response at the show and OIS-AT won Best Exhibitor (Gold) award.

Top Stories

Project Planning and Management for Siemens at Pune Market Expo

Siemens Technology and Services Private Limited organized a 3 Day event at its corporate office in Pune to interact with the Company’s front-end managerial officers from across the globe. Pune is one of the R&D centres for Siemens. The company organized an internal event to acquaint Siemens’ top management to the global capabilities of their Pune R&D Centre.

Insta did complete project planning and management for Siemens Technology and Services Private Limited. Event was conceptualized and positioned keeping an international visitor base in mind. Logos were designed by Insta’s in-house team of graphic designers. Seamless Backdrops and Branding were conceptualized and designed for their labs, lounges and receptions giving the space an experience zone feel. Logistics, Installation and Dismantling was undertaken by Insta’s professional project management team. Complete show services including hospitality, AV, inaugural event planning and giveaways was arranged as part of Insta’s Project Management Package.

 Siemens Technology and Services Private Ltd. Corporate Office, Pune on 29th & 30th September and 1st October 2014

 Event was a great knowledge sharing platform and Siemens Technology and Services Private Ltd. was impressed with the execution of the project.

Mall Activation for FreeCharge in Mumbai

Earlier this month, leading E-commerce website – FreeCharge launched a 3 day brand activation campaign at Inorbit Mall, Mumbai. FreeCharge offers free coupons of an online recharge denomination to prepaid mobile and DTH users. The company has tie ups with leading brands such as McDonalds, Barista, Café Coffee Day and Dominos Pizza that accept these discounted coupons. FreeCharge mall activation campaign was targeted towards age group 18 to 25.

Insta provided Airlite™ 10X10 sq.ft activation kit for the 3 day promotion. Airlite™ activation kit is sturdy and carried a contemporary look. Kit is reconfigurable allowing FreeCharge to reuse the solution for future events and according to availability of floor space such as 15X15 or 8X8. Airlite™ Kits can be used for indoor mall activations as well as outdoor activations in college campuses and corporate parks, keeping the brand’s target audience in mind. A striking backdrop solution, platform, 2 branded Roll ups, reception counter and demo counter were part of the Airlite™ activation kit. Complete project management was provided by Insta’s execution team.

 Inorbit Mall, Mumbai – 10th, 11th and 12th October 2014

 Event carried a dynamic look and met with a positive response.

Indoor Branded Kiosk for Raymond at Oberoi Mall, Mumbai

Raymond is one of the largest fabric and fashion retailers in India. Raymond showroom at Oberoi Mall was under renovation and they needed a miniature branded set up while work was in progress. Branded space had to be a temporary set up and easy to install and dismantle. Additionally, they wanted flexibility to scale the kit and interchange graphics.

Insta provided a Highline™ kiosk solution to Raymond. The kit has anodized finish pillars that gave the branded space a contemporary look. Highline™ has interchangeable fabric graphics to switch as per marketing needs. A platform, portable information desk counter and brochure holder stand were part of the kit. Transportation, Installation and Dismantling for the branded kit was Insta’s undertaking.

 Oberoi Mall, Mumbai – 26th – 30th September 2014

 Insta’s Highline™ kit served Raymond’s indoor branding purpose. Showroom renovation is ongoing and Raymond plans to reinstall the kit at the said location.

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Clients Speak

Phoenix Mecano India Pvt. Ltd. participated at ‘Automation 2014’, India’s largest solutions expo for automation technologies. Insta designed and executed a modular exhibition stall using Creeya for Phoenix Mecano at the 4 day event in Mumbai.

 “…….writing this letter in a token of appreciation for designing the stall and providing the structure to Phoenix Mecano India Pvt. Ltd. for Automation Exhibition, held in month of Oct, 2014 Mumbai .
Your Creeya Solution performed as per our expectations and your team did a commendable job.

So, we thank you and your hardworking team to satisfy our requirements for the booth.”

Rutu Bagewadikar
Public Relationship Officer, Phoenix Mecano India

 Bombay Exhibition Centre, Mumbai – 15th – 18th October 2014

Expert Speak

How to create buzz for your upcoming Exhibition/Trade Show?

Your stand at a Trade show will not be worth the money if it doesn’t attract enough traffic. Most exhibitors leave marketing for their show till the last minute which is not sufficient time for visitors to make a decision. To create buzz for your upcoming show and ensure traffic, one must gear efforts towards pre-show marketing.

Narrow down on an incentive that would lure visitors to your stall. This could be a product launch, special discounts for visitors to the stall or some freebies/giveaways. Next is to create buzz about your grand participation and the reasons to visit your stall. There are a number of mediums to maximize awareness about your show. Whatever medium you choose, ensure you mention show name, hall no. and your stand no. which will make it easier for visitors to find your stall.

  1. Email Blast and Direct Mails
    This is the most cost effective way to create pre-show buzz. Send email invites to your existing and potential clientele. Most exhibition organizers have a list of confirmed attendees with email addresses which they may share at an additional cost. Consider purchasing such a focused list; it should be well worth the money.
  2. Personal Invitation
    A postal invite gives a personalized touch to your marketing efforts. Send personal invitations to a select list from your potential and/or existing clientele informing them about your participation and to visit your stall.
  3. Social Media
    Social media not only optimizes awareness about your show participation, but does so with minimum cost involved. Use your existing media presence (such as Facebook, Twitter, LinkedIn, Blog, etc.) to post invites and continuous updates about your show. Do not undermine the potential of social media for pre-show marketing. If done tastefully, your existing followers and active visitors could end up promoting your show with likes, shares and tweets.
  4. Display your coveted show participation on your website
    What better platform to market your show than your own website! Your website has an already established base and sees a mix of new and returning customers. Be creative with a display banner on your homepage or sidebar that mentions show name, hall no. and stall no. to make visitors aware and create buzz about your upcoming show.

Get a 3D design for your stall. Share a brief today!

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