In Focus

Optimum Return on Investment on Exhibitions for Agilent Technologies

US conglomerate Agilent Technologies centers its business around measurement instruments and equipment for life sciences, medical diagnostics and chemistry applications. The company participated at CPhI – PMEC in Mumbai in December 2014. PMEC India is a sister brand of CPhI Worldwide and is one of the largest pharmaceutical shows in South Asia.

Agilent invested in Insta’s Creeya™ modular exhibition stand way back in 2013. They reused the same stand for their calendar of events, resulting in higher Return on Investment. In 2014, Agilent reused 80% of the Creeya™ structure for their exhibition stall at CPhI-PMEC.

Insta proposed a new design that gave the stand a fresh look. Brand colored wings and overlays panels were added and new graphics were printed. Warehousing and complete show services including installation and dismantling was Insta’s undertaking.

 Bombay Exhibition Centre, Mumbai – 2nd, 3rd and 4th December 2014

 Carbon footprint and optimum cost efficiency for Agilent Technologies.

Top Stories

International Exhibiting Stand Rental and Show Services for Lavasa in Dubai

Lavasa is the largest man-made township in India and a popular tourist hangout for its state of the art infrastructure. Lavasa Corporation participated at the Times of India – Realty India Expo 2014 in Dubai.

Lavasa wanted to focus their marketing initiatives towards affluent NRI’s in Dubai interested in investing in Indian real estate. They were looking for a show partner with established presence in Middle East for International Exhibiting.

Insta proposed a two side open Creeya™ exhibition stand design for optimum cost efficiency in Dubai. The 30m² stall area integrated a discussion lounge, reception and storage room. Complete show services such as installation and dismantling were undertaken by Insta’s strategically placed subsidiary in Dubai – Expo Display Service.

As a modular exhibition solution, Creeya™ complied with hospitality venue regulations of minimum tool set up and no rigging-digging. Project turnaround time from Exhibition design to handover was in a record time of 4 days.

 JW Marriott, Dubai – 21st & 22nd November 2014

 Higher return on investment for Lavasa.

Project Management for GE Healthcare Calendar of Events across India

GE Healthcare is a subsidiary of GE Electric. Headquartered in UK, GE Healthcare provides medical technology services in Life science and Medical Science worldwide. GE Healthcare participates in over 10 shows annually across India and have a strong foothold in the healthcare industry in the Indian subcontinent.

Insta has been on board for end-to-end Project Management for GE Healthcare Medical Science Div. for their annual calendar of events. Insta’s modular exhibition stands for events and conferences have provided great return on investment as a reusable structure for GE Healthcare’s multiple shows. Insta’s strategically placed offices across India and their dynamic project management team ensures smooth execution of all events Pan India.

In November 2014, Insta executed a GE Healthcare Product launch in Mumbai for their Cancer machine. End-to-end services such as manufacturing, printing, logistics, warehousing, installation and dismantling are undertaken by Insta as a project management package.

 Lucknow, Mumbai, Cochin, Jaipur and Ludhiana

 Favorable client feedback for cost efficient solution for their calendar of events.

Clients Speak

General Mills at Bake Expo 2014, Thrissur

American fortune 500 company and one of the world’s leaders in food processing and food products, General Mills participated at Bake Expo 2014. Insta Exhibitions executed a 32 m² modular exhibition stand for General Mills at the 3 day event in Thrissur.

““………. the collaboration with Insta group was fantastic, that too on the first time……….. What we appreciated most about working with Insta was their ability to keep within budget and deliver the expected. With high standards of customer service and after sales service, I would definitely recommend Insta for their exhibition solutions.“

Deepa Dsouza

Business Support Manager – Bakeries & Food Services
General Mills India

 Lulu International Convention Centre, Thrissur – 31st Oct 2014 to 2nd Nov 2014

Experts Speak

Know your Exhibition Stands

Choosing the right exhibition stand to represent your company is as much important as the exhibition itself. There are 3 main types of exhibitions stands. Here are their characteristics…

  • Custom Stands
    These are the most expensive but also creatively impressive with immense room for customized branding, look and feel. They occupy the best spaces in the exhibition hall, have larger stall area and can be seen from far away. On the flip side, your stand is a build and burn structure and hence a costly affair when participating at multiple shows. If you’re an SME, a custom exhibition stand is not a good idea.
    Key points:

    • Most expensive
    • Creates the most Impact – good to show off your brand
    • One-time investment – Build and Burn
    • Aimed at big companies with big budgets
  • Modular Stands
    These are not cheap but they’re not expensive either. They are flexible for stall area ranging up to 100m². A sensible exhibition stand choice when participating at multiple shows. They are reconfigurable and reusable, resulting in maximum return on investment, especially for SMEs. Modular stands are packed in compact cases and can even be assembled by the exhibitor.
    Key points:

    • Cost effective
    • Reconfigurable and Reusable for multiple shows
    • Consistency in branding
    • Few external costs like logistics
  • Pop-up Stands
    These are budget friendly and aimed primarily at newcomers or those with shell scheme packages. They consist of flexible modular frames to which graphics are attached. Return on Investment is good, since structure is one time purchase and reusable. On the flip side, there is limited scope for creativity and customization. Pop-up Stands usually occupy small stall areas on the peripheries of an exhibition hall.
    Key points:

    • Cheapest of all
    • Ideal for small stall areas and shell schemes
    • Portable and easy to transport
    • Minimal external costs

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Experts Speak

5 Super Effective tips for stand crew: Attract more customers at your exhibition stand for higher sale of products and services with these five tips for your stand personnel.