OMC was founded on 16th May 1956 as a joint venture between Govt. of India and Govt. of Odisha. It is now a wholly State-owned Corporation of Govt. of Odisha. The major minerals mined by OMC are chrome, iron and manganese ore.
OMC - Achieved high footfalls with its Exquisite Custom Built Stand
Reliance Industries Limited
Challenge Accepted
- Reliance was expecting a ‘larger than life’ concept which would leave a deep impact on visitors.
- There should be respective importance given to the different divisions in terms of visibility of its branding.
- At no given point, the brand value and guidelines of Reliance should be compromised.
Engaged
- Right from the initial stage, Insta’s approach towards the project was very innovative and grand.
- Insta created a concept with ‘Ripple Theme’ as Reliance touches lives of everyone directly or indirectly.
- Given the necessary importance to all the divisions and a special importance to the founder ‘Dhirubhai Ambani’ and CEO ‘Mukesh Ambani’, Insta assured it checked every aspect of the company.
- By using the right product combination, such as Luminy™, Creeya™ in Custom Built Stand, Insta successfully created the entire pavilion flawlessly.
Scale
- Insta created an extravagant Custom Built Stand in an area of 2232m2.
Result
- Insta became successful in concept creation and execution in prescribed time with high attention to details.
- The impression and attention of the ‘larger than life’ concept for Reliance was well noted and appreciated.
