Every exhibitor whether a newbie or experienced wants to make a big impression at every exhibition. The first and foremost thing that the visitors notice about your exhibition space is your stall. It is this element that makes you different from others. No matter how big your exhibition space is; no matter if you have a 2 side open or 3 side open exhibition stall, you need to communicate the message of your brand through your exhibition stall.
To have an impressive exhibition stall, you need to clutch few creative ideas and a prominent understanding about how to display your product or business in a unique way. So, here are 4 steps that will help you make your exhibition stall better and garner maximum attention.
Tip 1: Review your past performance!
If you have an experience in exhibiting, then the first step is to review your past performances at various exhibitions. The objective of these reviews is simply to get an overview of what mistakes have you made before and not to repeat the same. In the end, you also have a fair idea as to which exhibits did not garner as much attention as hoped. Analyse your previous performance and see what all can be reused, like the previous stall is a reusable exhibition stall design for further exhibitions too.
Tip 2: Review the past performance of your competitor!
One of the most crucial concerns is to determine what others in your industry are up to. Whether you have exhibited before or not, it is essential that you are aware of your competitor’s do’s and don’ts. You can research on the exhibitors who have won awards for their exhibition stall and design. Few exhibition stall designers have done some commendable work with exhibition stall designs too. Get a list of those exhibition stand designers and exhibitors to have a blueprint of your next exhibition stall. Also, look for some prominent design websites to get ongoing market trends.
Tip 3: Checkout the latest trends in the exhibition industry
Exhibition industry is on a continuous journey of change and transformation. It is also evolving at a rapid pace, giving an exhibitor ample scope of development. Exhibition stalls too are growing at an impressive rate. At about 3 years back, integrating a tablet into your exhibition stand design was unheard of. Similarly, installing an LCD screen into your stall around 5 years back was also a distinct feature. To get an overview of the trends in the exhibition industry, you can check the websites that discuss technological advances in this field. Another excellent way is to visit a showroom where you get to discover what experts in the industry have to say. These insights and inspirations give you a complete platter of creative ideas to work with.
Tip 4: Always keep your exhibition stall relevant to the ongoing market trend
If exhibition budget is not a concern for you, then it is quite easy to get an 3d stall design and exhibition stall that attracts maximum eyeballs. But if the main focus is to get a high return on investments, then carefully weighing the benefits of your exhibition stall is important. The most fruitful way of gaining good leads is to make sure that your exhibition stand in India is in relevance to your business. Every element of your exhibition stall should represent your business and complement your brand message. Use promotional activities that put emphasis on your product or company.
Once you follow these efficiently and well-thought of steps, you will be able to create impressive exhibition stalls with the wow factor that everyone talks about!