In Focus

Bajaj Electricals participates at premier lighting expo – Light India 2014

Pragati Maidan was host to the second edition of Light India 2014. The premier expo is organized by the Electric Lamp and Component Manufacturers Association of India (ELCOMA) in collaboration with Messe Frankfurt. Light India is backed by the Ministry of Power – Government of India and aims to bring leading brands under the show floor to showcase advanced solutions in lighting in India and abroad. The event saw over 200+ exhibitors and 20000+ visitors over the 4 day event.

Insta created and executed an efficacious customized exhibition stand design for Bajaj Electricals at the show. The ‘Upgrade Galleria’ theme for Bajaj displayed their extensive lighting solutions in an art gallery format. White was the primary color for the 385 sq.m stand which created the illusion of a smart spacious set up. A creative wall was incorporated for visitors to express their own interpretation of ‘Upgrade’, much in line with Bajaj’s theme at the show. This was the 3rd consecutive exhibition stand service provided by Insta to Bajaj Electricals.

 Pragati Maidan, Delhi on 18th, 19th, 20th and 21st September 2014

 Bajaj stand drove considerable traffic at the exhibition – a critical measurement of success.

Customized Stand for Blue Star at Indian Ice Cream Congress 2014

The 4th Edition of the Indian Ice Cream Congress, with its Cow-to-Cone theme, brought several exhibitors from the ice cream industry value chain under a single roof. The event organized by Indian Ice Cream Manufacturers Association of India, works for the collective interest of the ice cream industry by pooling information, policies, economic analysis and training programmes related to the industry.

Apart from Blue Star’s air conditioning products, the company has a strong leadership in cold storage and commercial refrigeration equipment. The exhibition was crucial to Blue Star since they were also a key sponsor for the event. Insta designed a 3 side open exhibition stand for Blue Star. The 60m stall area had a reception counter, literature rack and ample product display. Insta provided full service to Blue Star right from conceptualization and design to fabrication and stand service at the exhibition. Special Product display units were manufactured to endure heavy weight of Blue Star products. Complete show services support was ensured.

 Bombay Exhibition Centre, Mumbai on 18th and 19th September 2014

 The two day event met with a positive response for Blue Star.

Allison Transmission organizes a calendar of Tech Day events across India, apart from Exhibition and Trade fair participations. Insta has been its single point contact event and exhibition service partner.

“Insta Group provided us with high quality of service, and worked tirelessly on all aspects of our PAN INDIA road shows at regular intervals-their work includes site visits, set-up concept, signage’s, artwork design logistic management, installation and dismantling of set-up and much more. INSTA exceeded our expectations in all areas”

Priyanka Singh

Marketing Specialist, Allison Transmission

Experts Speak

6 Reasons Modular Exhibiting Trend is catching on

Consistent Brand Identity through all the shows by means of standardization of parts, processes and method of installation.

Return On Investment, since the same stand structure can be used over many times which in turn means more savings.

Peace of Mind, knowing that what you see in the conceptual stand design is precisely what you get at the exhibition event without the worry of completion in the limited construction time.

Be Playful with stand pre-engineered parts to complete the whole; in ways more than many to let free creativity.

Avail Freedom to be able to travel your exhibition stand across the world in standard packaging.

Be Responsible for the environment and the resources consumed for building an exhibition stand.

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5th and 6th November 2014

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